Over the years, IMW has succeeded in creating significant change in the Israeli media in many areas. Since its inception, the organization has worked tirelessly to create media standards of the highest level. It has held numerous meetings with members of the Knesset, decision-makers, managers and professionals in various media agencies. It has petitioned the Supreme Court successfully. Most of IMW’s activity focuses on maintaining ethics pluralism and transparency within  the Israeli media.

Journalistic Ethics

IMW believes in transparency and fairness by the media, and works to achieve them in all media outlets in Israel. Taking a forceful stand on the formulation and maintaining of journalistic ethics is a cornerstone of democracy in Israel.

Sectoral Equality

IMW rejects discrimination against any sector of society in news and media coverage. The organization believes that the media have a duty to reflect reality and avoid biases against any sector.

Gender Equality

IMW believes in promoting and empowering women in the media – as news anchors, journalists and managers – and to avoid creating a glass ceiling in the profession. It  rejects inappropriate depictions of women, and regrets the fact that even in 2015 no law has yet been enacted to limit offensive, humiliating and demeaning content on websites, as was done regarding television broadcasts.

Promoting Hebrew

IMW believes in the need to preserve the Hebrew language due to its special place in Israeli culture. This is especially the duty of the public broadcaster. IMW actions have assured this through legislation. Unfortunately, the various authorities are rather lax in upholding any reasonable standard, especially when income is involved, that is in advertisements. IMW’s efforts are aimed among others to stop the excessive use of foreign phrases in news reports, publications and advertisements. IMW has worked together with the Israeli Academy of the Hebrew Language in joint efforts to uphold the Hebrew language standard.

Media Research

Israel's Media Watch often conducts media research on various subjects, such as political balance in news broadcasts, prohibited election propaganda, treatment of various societal sectors, gender and more. The findings of the studies are submitted to media bodies, in order to generate improvement on the issues raised, for the sake of transparency and for the public interest.

Public Activity

IMW to the Prime Minister: "Approve Clause Prohibiting IBA Employees from Expressing Private Opinions during Broadcasts"

"For 20 years, Israel's Media Watch has been waging a struggle for media fairness, especially in public broadcasting. However, in recent years the word ‘public’ has become a sad joke. The clause passed in the Knesset, according to which Israel Broadcasting Authority journalists will be prohibited from voicing their personal opinions during broadcasts, is essential and significant after many years in which the balance was not maintained and journalists exploited the situation, including for their personal interests," IMW said in an urgent letter sent to Prime Minister Binyamin Netanyahu, asking him to approve a recent amendment to the Public Broadcasting law.

IMW also states that the ironclad rule of public broadcasting is that broadcasting strikes a balance between the various opinions prevailing among the public. However, when the microphone has been in the hands of employees who have worked at the IBA for decades, and they are allowed to express their personal views in every public broadcasting forum, a right that is not granted to any other entity of the public (which is a good thing), it is clear that balance is not being maintained, and the microphone has been turned into a tool wielded by IBA employees. Of course, they are free to express their views in other forums, but their public broadcasting work is not the place for this.

In addition, IMW has asked the prime minister to find a way that enables Minister Ofir Akunis, who was responsible for the IBA, to continue serving in that capacity, in light of the vital work he has done, including introduction of significant changes to the public broadcasting legislation.

In early September 2015 IMW sent congratulatory letters to Minister  Akunis and MK Yisrael Eichler, thanking them for adding a clause to the Public Broadcasting Law that prohibits IBA journalists from expressing private opinions during broadcasts. On Friday, September 4, Professor Eli Pollak, IMW's chairman, was invited to Channel 2's The World This Morning program, to participate in a discussion on the Public Broadcasting Law. During his appearance, he also discussed the “Breaking the Monopoly” campaign.

Breaking the Monopoly!

Israel's Media Watch, which works for transparency and oversight in the Israeli media, invites you to join the new media revolution benefiting drivers on the road!

Israel's Media Watch, which works for transparency and oversight in the Israeli media, invites you to join the new media revolution benefiting drivers on the road!


How does it work? By using a simple AUX cable that plugs into the smart phone on one side and to the car's audio system on the other side, you will be able to enjoy listening to any station you like on the web, and create an open and free radio market which is no longer monopolized by the public broadcasters. Anyone wishing to receive the above-mentioned cable by mail (free!), may contact us by email at imediaw@gmail.com or on IMW's Facebook page at www.facebook.com/Ladaat. Please include your name, exact mailing address, e-mail and telephone number.

Alternatively, you can reach us by regular mail at Israel's Media Watch, P.O. Box 37100, Jerusalem 9137002.

Delivery is not conditional on contributing to the IMW.

We look forward to hearing from you!

Channel 10 is not above the law

In recent years, IMW has worked in the public-legal and media spheres to get Channel 10's owners to keep their promises toward the public and the Second Authority, both in content and regarding the channel’s financial obligations.

New Public Broadcasting Corporation Law

IMW participates in the Knesset Economic Affairs Committee hearings relating to advertising on commercial channels, radio and the Internet. As part of this discussion, IMW raised the following issues:

  • Marketing content that is broadcast on various programs without any disclosure.
  1. Covert advertising that appears in some programs.
  2. Promoting programs (promos) of various franchisees as part of the news on Channels 2 and 10.

IMW’s representatives attended further hearings of the Knesset Economic Affairs Committee, which led to the decision to postpone by three months the establishment of the Public Broadcasting Corporation that will replace the IBA.

Saving Makor Rishon – Quality Zionist Newspaper

IMW has supported the struggle to save the Zionist newspaper Makor Rishon, which was sold in 2014 to US billionaire Sheldon Adelson.

Struggle against the Israel Hayom Law

IMW has acted in the public arena against the  Israel Hayom law, whose clear goal was to close the newspaper.

Conferences and Events

The 2015 Media Criticism Award Ceremony

On February 2, 2015, the media criticism award ceremony was held at the Beit Sokolov Journalists House in Tel Aviv. Attending the ceremony were members and friends of IMW, the laureates and their families, as well as public figures, including Knesset Speaker Yuli Edelstein, Minister of Intelligence Yuval Steinitz, and former ambassador Zalman Shoval.

The recipients of the 2015 Media Criticism Award were:

1. . Ayala Hasson-Nesher, director of the IBA’s Channel 1 News Department.

2. Itamar Marcus, founder and Director of Palestinian Media Watch.

The recipient of the Quality Economic Journalism Award was Hezi Sternlicht, the economic correspondent of the  Israel Hayom newspaper.